As a former seaman in the Navy, I learned that obstacles would always be part of life, and no matter where I was headed, I had to take those into consideration. I applied the same principle to my writing. When I factored in where I wanted to go with my writing career, the time I had to spend marketing, updating sites, tweeting, etc., and it was a daunting task. Most published authors will tell you the Return on Investment (ROI) is often little when you first start out. We all hope to hit the right target and moment in the market and take off like high-powered speedboats. Truth is, it can take years to become well-known.

My first publisher told me that it takes 3-5 years to make a name for yourself and become recognized in your niche of the industry. Rather than fall out with discouragement, I sat down and sketched out ideas to help me reach that goal.

Here are two key things that have helped me so far in establishing my writing career:

1. Have a plan
2. Stick to the plan

Sailboat on Blue Water

Don’t worry that you can’t jump in and handle a yacht right away. It’s okay to learn how to sail on a small boat. Spend this time laying out a plan, studying what others do, and making inroads where you can. When you are ready, you’ll have a strong foundation from which to set sail.

Authors labor long and hard over a book, and once it’s been written and published, the next part takes a bit more work: promoting it. One of the best ways to entice readers is through offering excerpts.  

The Great American Novel

I won’t touch on how to pick the right excerpt from your book today. Instead, I’d like to show you a technical tip for posting them in a readable fashion. Fonts and special characters can cause real problems, especially when transferring them into email to send to a group.

Have you ever come across an excerpt that looks like this:
&*%$He loves her&*%$ it&*%$s obvious.&*%$

 It should read: “He loves her; it’s obvious.”

How easy was it to read that in the first sample above? Imagine an entire page like that! How long would you read before giving up and going to the next one?

When posting excerpts or quotes on a group message or bulletin board such as Yahoo! Groups, the service strips out curly quotes – the kind that curl one way in front and the other way in back. Many email programs replace these with the ascii code for that command.

A font that readers don’t possess can cause the same thing. For example, something frilly and fancy like a handwritten-looking font changes to courier with all the codes as above.

When posting, use Arial, Times, or Times New Roman, and turn off the curly quotes feature on your word processor. This will ensure your excerpts and posts come out readable and clear. I’m sure they look lovely on your computer, but how will they look online?

If you have questions or problems with posts, feel free to share them. If I can answer them, I will. If I can’t, I’ll do my best to find out from someone else. When you leave a comment, it will trigger a notice via my email, and I’ll drop in as soon as possible to post a response.

OK, the writing itself isn’t a team effort but writing for publication most certainly is a team effort.  Let me tell you about my team:

Sapphire Blue Publishing

My publisher took a chance on me.  My first manuscript was rough and needed an immense amount of work but they saw something in it and chose to work with me.

Line Editor

My manuscript was assigned a line editor and we did several rounds of edits.  She’d point out issues, I’d either correct the issues ow we’d discuss why I felt they were important to the story.  Together we refined my original manuscript.

Copy Editor

Once line edits were completed to our mutual satisfaction, the manuscript was assigned to a copy editor who graciously pointed out where I started four paragraphs with the same word or scrambled my timeline.  Details like that can ruin the experience for a reader.

Cover Artist

Sapphire Blue Publishing has a specific cover artist who creates all their covers.  Kendra Egert is the woman responsible for my covers and likely a good portion of my sales.  I’ve seen bad covers but never from Kendra.

Reviewers

Reviewers don’t get paid for their work (and they usually buy the books they review) but their service to the publishing industry is invaluable.  Without reviewers, most readers would never hear about our books.  They can make the difference between a book that sells and one that bombs.

Other Authors

For a career that is, for the most part, solitary, we do a great deal of leaning on each other.  Other authors read our books, review them, help us promote them and even allow us to guest blog on their websites.  This level of cooperation is unheard of in other career fields.

The Reader

Like the proverbal tree in the woods, if a novel were published but nobody read it, would it still be a novel?  Writers would be lost without readers and publishers, editors and cover artists wouldn’t work.

So, you see, the writing itself is done as a solitary endeavor but writing for publication is a team sport.

Personally, I am grateful to be on such a fantastic team.

For more information about me and my team, please visit my website at www.LisaPietsch.com.

Khyff and Mehfawni

NarrAy, Senth, and the Harbinger

No, this isn’t about time travel, alternate reality (although maybe… hmmm), or bringing someone back to life via CPR. It’s about a book. Writers often think of their books as their children, and if that’s so, then I gave birth to a 108k word eBook yesterday. For the second time with the same book.

Re-releases are when a book goes out of print at publisher A, and you sell the rights to publisher B for a reprint. In my case, I had two books of a planned trilogy at publisher A, and wanted to finally write the third book.

Because publisher B had acquired the rights of “first refusal” or “first look” for any books set in my fictional Tarthian Empire, and those other two books were in the same setting, I had to give them the opportunity to to see book three.

What did that entail? This is where it gets sticky. First, I had to submit the two books to publisher B (Loose Id) to let them decide if they wanted to give the entire trilogy a new home. I also had to provide a brief synopsis of book three. Then, just like in pregnancy, I waited while things developed. Once publisher B said yes, they’d like to offer me a contract for the books, I came to step two.

This meant contacting publisher A and requesting they take the first two books out of print. Since they are ebooks, it was simply a matter of removing files from their server. I had long since passed my contract end date, so there was no issue with honoring contracts. They (Liquid Silver Books) have always been wonderful to work with, and within two weeks after contacting them, they had removed the books and advised their distributors that the books were no longer available.

So far so good. What I discovered was that since the first book had also been available in print, some places still offered the original version with original cover as a used book. That meant that the title was out there as a different version. I scoured the internet (no easy task) and found every place I could where the ebooks had been distributed but had not yet been taken down. The print books which had been offered as used copies turned out to be completely out of my hands. As of today, there are two copies of the original (and shorter) version of the book available at Amazon. The kicker? The seller wants close to $95 apiece for them. While I’m flattered, I doubt they will sell at that price.

During this time, I wrote another book for publisher B that was in a different series, and also edited the first two books they’d contracted to fit their house style, changing a few things such as increasing length on the first, and decreasing it on the second. During one three-week period when two separate manuscripts were due, I spent eighteen hour days working. For a week afterward, I couldn’t even hold the mouse, let alone click it! ^_^

However, book two is now out and I’ve just been told that book one is going into print in October. I’m thrilled that it’s turning out so well. It was a lot of work, but in the end, it was worth it. Even if it does feel like I gave birth twice.

Remember, if you plan to reprint or re-release a book, it’s like giving birth, including the long pregnancy and waiting beforehand. But once they are out there in the world, the pride is even greater the second time.

*****
Links for the new, heavily edited and re-released (and to my mind, much better) versions:

Antonello Brothers 1: At the Mercy of Her Pleasure (a Tarthian Empire Book)
Loose Id http://www.loose-id.com/At-the-Mercy-of-Her-Pleasure.aspx
ISBN 978-1-60737-552-4
Genre: Science Fiction Romance, Erotic Romance, Action Adventure, Younger Hero Older Heroine

Antonello Brothers 2: For Women Only (a Tarthian Empire Book)
Loose Id http://www.loose-id.com/For-Women-Only.aspx
ISBN 978-1-60737-435-0
Genre: Science Fiction Romance, Erotic Romance, Action Adventure, Interracial/Interspecies

You can watch a trailer for each of these books here: http://kayelleallen.com/trailers.html

What is corporate spin? It’s the ability to use vague words in order to cover up a lack of actual facts, or to convey the idea that a bad thing has a good side that overrides objections. Take this line for example: “Moving forward, let’s touch base about leveraging our chances at incentivising folks into purchasing these synergistically utilizable value-added, outside-the-box integrated solutions. They’re low-hanging fruit, people! Let’s put 110 percent into picking them while they’re ripe.” What does that mean? The person who wrote it has no idea either. Click the link for more hilarity on the subject.

The military has its own form of double speak, often using acronyms. When I was in the Navy, I found a book of slang terms and official Navy terms that included common acronyms. The book’s name? NavAbrDic. o_O

Corporate spin may be as insidious as a butcher shop advertising that they’re donating to an animal rights group. What’s wrong with that? If we can’t tell, perhaps we are too used to hearing this kind of speak.

I found a fun site when researching this subject. Here are two examples they provide of the “real meaning” behind some of the finest coporate spin.

Key Enabler
The person that will get all of the credit on a project.

Outside the Box
Creativity. Those that do think outside the box are generally considered rabble-rousers and trouble-makers. While verbally encouraged, your reward for thinking outside the box may be a pink slip party.

Have you ever been to http://despair.com and checked out some of their posters? They are a delight to read, with great lines that motivate through demotivational words.

Here’s one called Motivation. 

This is corporate speak used to change your mind about what is being said. The poster tells you that you are a loser, but makes you think twice about simply accepting that definition. It also makes you laugh. Check out their site for more terrific posters. Fair warning — they’re addictive!

How do we, as writers, avoid double speak and cliches? At the end of the day, when all is said and done, it’s simply a matter of not using the same old thing day in and day out, except in this case, it’s meant in an entirely different way, and for a radically different purpose.

There. How was that?

Publishing is definitely in the throes of change.  Wild Ride came out several weeks ago, made the NY Times list out the gate, but I also have picked up a vibe of change.  A lot of uncertainty.

The iBookstore is making deals with the larger publishers but it’s uncertain what the parameters for the rest of us is going to be.  The iPad is out to mixed reviews, but overall they seem to be positive.  I sense it’s really a beta test for something coming down the line.

And what is coming down the line?  Michael Wolff who runs Newswer, an aggregate web site—and if you don’t know what that is, it is part of the future—had an article in the recent Vanity Fair about the Internet’s next big thing.  In essence, he boils it down to several paths and I’ll try to boil it down for you, the writer.  Even if you are going traditional publishing, it still affects you both in terms of eBooks and in terms of marketing.

There are several possible next big things:

Platform Theory:  This means someone is going to buy up most of the platforms out there and control the internet.  Ie buy Facebook, Google, etc.  Or those companies will buy each other.  Other players are Apple with the iPad and iPhone.  Up to now, no one has really been able to ‘control’ the net because the technology has been changing.  However, the technology of the Internet itself, is now relatively stable.  So it’s coming down to a war between Google’s control  of web-page-based Search and Facebook’s command of social media.  This concept might not evolve because it’s kind of Cold War.  As if someone could take over the internet.  But what if someone did?

Publishers are latching onto this in order to control the flow of books.  It’s why they are negotiating with Amazon and Apple over pricing and distribution.

Digital behavior theory:  the old way of doing business was hierarchical from creator of media to users.  Now, it’s flat on the internet with cheap production and few barriers between creator and user.  Kindle is a good example of that.  Who Dares Wins Publishing now has 14 books up on Kindle.  Our sales are doubling every month and we are moving onto more and more platforms.  We’ve just started getting our first sales in Europe.

The danger of this path is that no one is really controlling quality—other than users—and people are getting manipulated into working for free.  I know writers who contributed to local ezines and got paid—now they are doing it for free.  Because if they don’t get the byline, someone else will.

Some of this goes to what I mentioned in a post last month:  people are actually more creative when working for the art rather than money.  Which is fine and well, but art can’t feed you.  Think of all the energy people put into some of those Youtbube videos?  Yet, they really don’t get paid for them.  I’ve had over 9,000 hits on my Special Forces video on Youtube, but I’m not sure if it’s done anything for me.  This theory also says web pages are already out of date as they are passive.  The Internet is not a product, a production, etc.  It is our collective expressiveness.

The Pay-As-You-Go theory:  Since the hierarchy is now flat, revenue is also almost flat, so some people want to get back to basics.  They want to get ad costs up and also get sponsors for various media.  Can you see an ad for deodorant inside your next book?  Maybe.  Product placement also might be key here.  Will the NY Times start charging since their internet ads are not producing enough revenue?  I’m seeing more and more ads getting layered onto sites such as NY Times and Sports Illustrated and CNN.  I kind of like what Hulu does– you HAVE to watch the 30 second spots, but it’s only 30 seconds and they time it down for you.  I can live with that.  How can we do ads with books?

The magical machine theory:  Aka the iPhone.  Blackberry isn’t doing too hot lately.  The Kindle is still doing well, but everyone keeps talking about it not being backlit and black and white.  On the flip side, complaints about the iPad are smudges on the pad, etc.  Will there be ONE machine that will be our eReader, cell phone, laptop, media center, etc?  If one machine dominates, start thinking about ATTs deal with Apple over the iPhone.  And Kindle vs. MacMillan.  The maker of the machine might control our media.

And you want to know what’s really going to drive all this?  Sex.  It was the only thing that consistently made money on the Internet and people aren’t going to change.  Think Skype Sex.  What about Facebook buying Skype?  What about cats and dogs living together?  Sorry, couldn’t help it.  But the woman who cuts my hair was telling me about talking to her daughter in Costa Rica on Skype the other day– and she said she’s basically computer illiterate, but was able to download the program, plug in a small camera, etc. all pretty easily.

Will any or all of these theories happen?  Who knows.  But as a writer, you need to look at all four and examine the advantages and disadvantages of each.

The Path to Freedom, Book #1 in the Task Force 125 Series by Lisa Pietsch

Let’s face it – the military life is romantic.

We travel to exotic places that other people only dream about.  We meet people from all walks of life who are driven, capable, confident, fit and well-groomed.  It doesn’t get much sexier than that.  We live fast and work hard.  We savor every moment because we know, it could be our last.  We love, sometimes for the moment and sometimes forever but always passionately.

A Taste of Liberty, Book #2 in the Task Force 125 Series by Lisa Pietsch

We suffer.  We endure.  We ache and we grieve.  The joys are balanced with the pains of living but I don’t know one person who has served who would give up any of their pains if it meant giving up their joys as well.

We eat a bigger slice of life than all the people back home put together.

Is it any wonder they’re just chomping at the bit to read about it all?

I am a veteran and a military wife.  I write romance because I live a romantic life.  If you want to know what has been so romantic about it, pick up The Path to Freedom and start reading.  Sometimes, the only way to get people to believe it is to dress it up as fiction.

At eighteen, I wrote my first novel. It was 400 pages of rambling that would probably never have seen the light of day, excerpt for the fact that I kept thinking about it. In fact, I thought about it for eighteen years. But that was all I did. Think. I had heard that making it “big” didn’t happen once you were over 40, so at 36 I decided to start trying in earnest. I paid an agent to read my entirely re-written book. Now – a disclaimer here – you should Never Ever pay an agent to read your work, but I didn’t know that then.

It came back with some broad comments about relating to today’s events and not using words the reader wasn’t likely to understand, such as “caff” for caffeine=coffee. It wasn’t till later that I met someone else who had also paid this person and discovered that he knew nothing about writing Science Fiction or how people who read it enjoy being dumped right into the middle of society and have to figure out what’s going on from context. He had turned out to be a scammer, and I was glad I’d dumped most of his comments and used only a few that made true sense.

However, by this time, I was close to 40. Terrified of being over the publishable hill, and fretting I would never make it. One day I was in a store and picked up a Romance book (which at that time, I never read because they were too formulaic). But I noticed the author was gray-haired and not a twenty-something or even a thirty-something. I started grabbing books at random and reading about the authors. All of them were women, averaging between 25 and 60. I remember thinking “Sixty! OMG that is so old!” Remember now, I was still on the going up side of the proverbial hill.

So I decided to look into writing Romance, because the biggest criticism of my SciFi was that it was too “touchy-feely”. I was told that SciFi was written to appeal to men. That was another whack in the head for me. “For men?” I checked the mirror. Yep, female. My mother loved SciFi. My sisters did. I had girlfriends who loved it. So why did publishers think it was “For men?”

I decided Right Then And There to ignore the you’re-too-old philosopy, and the SciFi-is-for-men stereotype and write what I wanted to write. I spent several years creating a background for my writing, building a universe that would enable to me to play in any part of the galaxy I wanted. I found a quote by Oliver Wendell Holmes: “Don’t die with the music still in you.” For me, it was the “books still in me.”

Reading everything I could find on how to write, what to do, where to go, how to “get your name out there” helped me persevere. I submitted two short stories; both were rejected but returned with critiques. I once said I’d never been rejected, but I’d completely spaced those when I said it. One of those two stories later won Honorable Mention in a Reader’s Digest national contest, and was in the top 100 of over 1000 entries, at #33. I felt vindicated. I was 40.

It took me a few years to get over my fear of rejection, my fear of success, and my tendency to say “I’ll write a book once ______.” (fill in the blank) We bought a house, my daughter got married, and my youngest son was in high school. Within a few years, I’d have an empty nest. Then what excuse would I have for not writing?

I joined an online critique group in Dec 2003 http://groups.yahoo.com/group/para-rom-crit-2/ and began submitting chapters of a book. There, I had the honor of meeting Barbara Karmazin, a published writer of truly alien SciFi Romance. Once she saw I’d listen to her advice, she mentored me, and boy did I ever listen. She introduced me to her publisher, Liquid Silver Books, and by April, I had sold my first book. I was 53 that year. I’ve been writing for six years now. So, far from being old at 60 (which I will be in 2011) I am just beginning my career. I feel more alive and vital than I have at any prior point, other than when my children were small. (I had all three within four years and was constantly on the go.)

 

The Nizamrak Building by Jamin Allen

assisting diploma at 60, next year. Oh, one more little detail, not completely off topic. To honor my friend Barbara Karmazin (may she live forever) I named the central point in many of my stories The Nizamrak Building. It’s her last name backward. Here’s a picture of it drawn by my artistic son, Jamin. Three of his pictures were entered in the P&E Reader’s Poll this year and all three ended up in the top 10. This was #six.

It’s never too late to start being who you want to be.

So I was on my way home from Iraq and I figured I’d go ahead and throw the manuscript into a contest. I mean, the book had gotten me an agent and it was in waaay worse shape then than it is now. What the hell, it couldn’t hurt, right?

Wrong.

Well, I just got those contest entries back today and, well, I got hammered. Badly. Like beaten soundly around the head neck and shoulders with a blunt object beaten. Which, of course, has me wondering what the hell is going on.

So, between the contest comments and the agent comments, I’ve got a problem, right?

You betcha.

Now what?

Well, I could sit in a corner and lick my wounds, whining about how everyone is being mean to me and it’s really a gem if only the right person would pick it up but I won’t. I’m also not inclined to dig into this manuscript right now, either. But I’m going to. I’m letting all these comments swirl around my brain and fester. I’ve got ideas of things I can change. Plot points, characters.

Basically, I’ve got my work cut out for me if I ever want to see this book in print.

I’ll be honest. I’m tired of the damn thing. I’ve been working on it for two years and I can’t tell you how many times I rewrote the thing in Iraq. So, the fatigue is an issue for me. I’m letting it sit for a while so that when I do finally dig back into it, I’ll be able to do so with a fresh perspective.

How do you take comments from contests? Do you send in to contests at all? Why or why not?

I know what it says at the beginning of the book. All the characters and events are purely fiction, blah, blah, blah.

As I was tweeting with an ex Navy friend the other day, we realized we both had the same problem:

Nobody believes the true stories and we have no choice but to fictionalize them!

Let me let you in on a little secret: I’ve met so many characters in my nineteen years (eight active duty and eleven as a military wife) that I just have to put some of them into books.

How can I not?

There was that corporal in the Royal Air Force, that Buck Sergeant from South Carolina, the good old boy from Virginia, the trust fund baby from Texas, the Fratalian from Maine, the farm boy from Kansas, the cowboy from South Dakota…and that’s just the first four years!

The fact is, we’ve met more characters than we can count – and likely had just as many adventures with those characters.

When we put the characters and adventures on the page with a plot, a few hooks and some tension, they make for great fiction but we can never share the truth.

My story “The Path to Freedom” was reviewed once by a reviewer who found only one aspect of the story completely unbelievable – the idea of a good looking woman getting a free drink from a Las Vegas bartender just to sit at the bar. The premise of the overweight cop being sent to a top secret CIA training camp in the Nevada desert wasn’t questionable at all. It was that free margarita that made the reviewer call “bulls***”.

They also had a bit of a problem with so many good looking guys in the story but I chalk that up to their never being posted on a fire team with three Air Force cops with good haircuts who run with forty plus pounds of gear and guns all day.

This is why I have to write fiction – nobody believes the truth.

Besides, who wouldn’t want to romance the characters I’ve met?