Sarah Stevens examined the toe of her black, leather Prada slingback and gasped.  A huge scuff glared at her.  She sighed with relief as she wiped the spot with a tissue and restored the shoe to its original glory.  The overstuffed back seat of the Rolls Royce Silver Seraph limousine embraced her as she leaned back and glanced out the window.

“Not a bad way to get from point A to point B, huh?”

She turned to smile at Will Adams.  With their team leader, her boyfriend, Vince Hennessee missing in action, Will was in charge now.

Will dressed and carried himself like a man who had the world at his fingertips, because he did.  Will had once been a medic in the Navy but Sarah suspected there was much more to that story.  Though he began his career as a Corpsman, Sarah suspected he did a bit more than first aid to make the rank of Master Chief before he left the service for a position on Task Force 125.  He was the team’s second in command, capable of finding any supplies they needed on a moment’s notice.  With Vince missing, the entire team fell in line behind him without question.  He’d also worked undercover with Vince for years as an arms dealer.

Sarah took comfort in Will’s leadership and grasped the glimmer of hope she saw in his baby blue eyes.  They would find Vince and recover him before any harm came to him.

Will nodded slightly toward the front of the limousine.  “There it is, the Burj al Arab, Dubai’s crown jewel.”

Sarah’s jaw dropped.  She gawked at the glorious structure rising majestically over the water ahead of them as they drove along the causeway.

She remembered just over a year ago when she was an overweight Air Force cop with no future.  She gave thanks that her commander realized her potential and referred her to what she thought was a fat camp.  That weight loss program turned out to be one of the C.I.A.’s training farms for paramilitary operatives.  Little did she know at the time that losing her police job, her cheating boyfriend, and seventy-five pounds would make it possible for her to ride in Rolls Royce limos wearing Prada and Versace, not to mention the pearls around her neck that cost more than her car.  She fingered them lovingly and recalled with a smile the day Vince gave her the necklace.

As though he’d read her mind, Will smiled his winning smile.  “You’ve come a long way, baby.”

They pulled up at the curb in front of the seven star hotel and Sarah sighed.  “Yes, I have.”

Jason hopped out of the front passenger seat and opened Sarah’s door for her.  “Welcome to Oz.”  He beamed with his trademark Cheshire cat grin.  Anyone  who saw Jason would think he was happy to be staying at the glorious Burj al Arab but Sarah knew better.

Jason Williams, the former Green Beret and the team’s weapons specialist, was always spoiling for a fight and he knew he was going to have a big one when they took Vince back.  Since she’d joined the team, Sarah and Jason had become great friends.  He was a mixed martial arts master and damn impressive in a fight.  For months now, he’d been teaching Sarah how to fight and win in just about any situation.  He’d also been kind enough to squire her around Las Vegas to all his favorite watering holes.  It didn’t hurt that Sarah was so attractive he could get into any club in the city with her on his arm.

A tall handsome Arab man dressed in a silk Armani suit greeted Sarah, Jason and Will at the curb as they stepped out of the Rolls Royce.  They were all dressed to the nines, Armani being the suit of the day for Jason and Will too.  The greeter smiled slightly.  “Mr. Adamson, welcome to the Burj al Arab.  Your suite is ready.  If you will follow me.”  He turned and escorted them into the lobby.

Adamson was one of Will’s aliases.  What they were doing here was not sanctioned by the C.I.A. and, if they were lucky, the Agency would never find out about their plan to recapture their kidnapped leader who was being held somewhere in the Middle East.  They were all using aliases on this trip.  Sarah’s was Elisabetta Scuro, an Italian alias in honor of the recently deceased Angelo Scuro who not only died on their last mission but left Sarah his vast estate in Italy.

The hotel’s service was immediate and excellent but Sarah couldn’t help being annoyed at the time that was passing, precious seconds that meant the difference between life and death for Vince.  The flight to Dubai provided her with far too much time to think about what his captors might be doing to him.  She pushed the dark thoughts of Vince being tortured and beaten from her mind and tried to stay focused on the task at hand.

They were here to meet with Mark Davidson, an agent none of them had met, who had information on where Vince was being held.  Davidson’s contacts had found out about Vince’s kidnapping and he knew to contact Will at Sarah’s estate in Italy.  Sarah ran through the list of things they’d need to do before they could even begin planning an attack to get Vince back.  After they checked in to their suite at the hotel they’d make contact with Davidson, who was working under an official cover in U.S. State Department in Saudi Arabia, and then wait for their other teammates, Brian Allen and Chris Wilson to arrive in Dubai.  All of this meant more passing time.

Worries vanished from Sarah’s mind as she gasped at the overwhelming opulence of the Burj al Arab.  Massive golden columns encircled the lobby and reached toward the sweeping arches above.  The mesmerizing mosaic on the floor in deep blue, red and gold nearly stopped her in her tracks.  Sarah looked at Jason wide eyed.

Jason grinned and paused with Sarah while Will continued toward the elevator with their host.  “Shock and awe, eh, sweetcheeks?  This place makes Vegas look like a two bit whore.”

She grinned at Jason.  “Speaking of whores, did I tell you how fine you look in that suit?”

He smoothed the front of his jacket with his right hand and extended his left arm for her.  “I guess you won’t mind being seen with me then?”

“Not at all, handsome.”  She looped her right arm through his and they picked up their pace to meet Will and their host at the elevator.  Her Prada shoes tapped along the ornate marble floor as she took in the rich colors and happy international chatter coming from vacationers and businesspeople. 

Their host escorted them into a private elevator and they rode to the twenty-fifth floor of the all suite hotel.  Sarah held the rail tightly as they whisked fifty floors skyward.

Sarah tried to remain calm as she wondered about where Vince might be and took a long, deep breath as their host opened the door to their two-story suite.  On the other side of the glistening marble entryway was a marble and gold staircase covered with leopard print carpeting.  Being instantly enveloped in luxury while her mind swam in thoughts of the horrible things that could be happening to Vince overwhelmed her.  Sarah gripped Jason’s arm tightly to keep the only grip on reality she had.

He leaned close and smiled as he whispered to her.  “Any other time I’d love your manicured nails digging into my skin but the blood you draw today will ruin my Armani.”

Jason’s teasing was all Sarah needed to shock her back to reality.  This over-the-top extravagance was her life now.  Angelo had left her an enormous estate in Italy and more money than she’d ever dreamed of having.  Once Vince was free they’d leave the Agency and start enjoying it together.

Better start getting used to it now.

She retracted her claws and gave him an apologetic pout as she mouthed the words “I’m sorry”.

Freedom’s Promise, book #3 in the Task Force 125 series, is coming to Sapphire Blue Publishing, Amazon.com, BarnesandNoble.com and other ebook sellers in June 2010.  Read about the Task Force 125 series by Lisa Pietsch at www.LisaPietsch.com.

Publishing is definitely in the throes of change.  Wild Ride came out several weeks ago, made the NY Times list out the gate, but I also have picked up a vibe of change.  A lot of uncertainty.

The iBookstore is making deals with the larger publishers but it’s uncertain what the parameters for the rest of us is going to be.  The iPad is out to mixed reviews, but overall they seem to be positive.  I sense it’s really a beta test for something coming down the line.

And what is coming down the line?  Michael Wolff who runs Newswer, an aggregate web site—and if you don’t know what that is, it is part of the future—had an article in the recent Vanity Fair about the Internet’s next big thing.  In essence, he boils it down to several paths and I’ll try to boil it down for you, the writer.  Even if you are going traditional publishing, it still affects you both in terms of eBooks and in terms of marketing.

There are several possible next big things:

Platform Theory:  This means someone is going to buy up most of the platforms out there and control the internet.  Ie buy Facebook, Google, etc.  Or those companies will buy each other.  Other players are Apple with the iPad and iPhone.  Up to now, no one has really been able to ‘control’ the net because the technology has been changing.  However, the technology of the Internet itself, is now relatively stable.  So it’s coming down to a war between Google’s control  of web-page-based Search and Facebook’s command of social media.  This concept might not evolve because it’s kind of Cold War.  As if someone could take over the internet.  But what if someone did?

Publishers are latching onto this in order to control the flow of books.  It’s why they are negotiating with Amazon and Apple over pricing and distribution.

Digital behavior theory:  the old way of doing business was hierarchical from creator of media to users.  Now, it’s flat on the internet with cheap production and few barriers between creator and user.  Kindle is a good example of that.  Who Dares Wins Publishing now has 14 books up on Kindle.  Our sales are doubling every month and we are moving onto more and more platforms.  We’ve just started getting our first sales in Europe.

The danger of this path is that no one is really controlling quality—other than users—and people are getting manipulated into working for free.  I know writers who contributed to local ezines and got paid—now they are doing it for free.  Because if they don’t get the byline, someone else will.

Some of this goes to what I mentioned in a post last month:  people are actually more creative when working for the art rather than money.  Which is fine and well, but art can’t feed you.  Think of all the energy people put into some of those Youtbube videos?  Yet, they really don’t get paid for them.  I’ve had over 9,000 hits on my Special Forces video on Youtube, but I’m not sure if it’s done anything for me.  This theory also says web pages are already out of date as they are passive.  The Internet is not a product, a production, etc.  It is our collective expressiveness.

The Pay-As-You-Go theory:  Since the hierarchy is now flat, revenue is also almost flat, so some people want to get back to basics.  They want to get ad costs up and also get sponsors for various media.  Can you see an ad for deodorant inside your next book?  Maybe.  Product placement also might be key here.  Will the NY Times start charging since their internet ads are not producing enough revenue?  I’m seeing more and more ads getting layered onto sites such as NY Times and Sports Illustrated and CNN.  I kind of like what Hulu does– you HAVE to watch the 30 second spots, but it’s only 30 seconds and they time it down for you.  I can live with that.  How can we do ads with books?

The magical machine theory:  Aka the iPhone.  Blackberry isn’t doing too hot lately.  The Kindle is still doing well, but everyone keeps talking about it not being backlit and black and white.  On the flip side, complaints about the iPad are smudges on the pad, etc.  Will there be ONE machine that will be our eReader, cell phone, laptop, media center, etc?  If one machine dominates, start thinking about ATTs deal with Apple over the iPhone.  And Kindle vs. MacMillan.  The maker of the machine might control our media.

And you want to know what’s really going to drive all this?  Sex.  It was the only thing that consistently made money on the Internet and people aren’t going to change.  Think Skype Sex.  What about Facebook buying Skype?  What about cats and dogs living together?  Sorry, couldn’t help it.  But the woman who cuts my hair was telling me about talking to her daughter in Costa Rica on Skype the other day– and she said she’s basically computer illiterate, but was able to download the program, plug in a small camera, etc. all pretty easily.

Will any or all of these theories happen?  Who knows.  But as a writer, you need to look at all four and examine the advantages and disadvantages of each.

That’s the unofficial motto at the Infantry School at Ft. Benning.  The statue of Iron Mike outside Building 4 is supposed to symbolize that.

It’s also my motto for the current state of publishing.  My mantra lately has been:

Authors produce the product.

Readers consume the product.

Everyone else is either helping or in the way.  So lead, follow, or get the hell out of the way.

This is my first post here so I’ll ramble a bit and I’ll get back to my view of the state of publishing.

First, the military is always a great backdrop for a story because it’s high stakes and people are under extreme pressure.  Want to find out who someone really is?  Put them in a crisis.  That’s the reason Ranger School, Special Forces Qualification Course, Delta Selection, BUDS, all of those schools are so stressful.  They want to find out if you just want to wear a Green Beret or be a Green Beret.  Big difference.

All my books, across a variety of genres, have had a military hero/heroine.  Psst, BTW, the hero in my next collaboration with Jennifer Crusie, WILD RIDE, due out 16 March, is a retired Green Beret, medically discharged with a bullet resting right next to his heart.  So, of course, he ends up in an amusement park that’s a prison for demons.  Can’t catch a break.

If you don’t want to go get shot at, some good resources for the military:

Blackhawk Down.  I knew the Delta CO and the TF-160 CO on that op.  Book and movie both very good.

Inside Delta Force by Eric Haney.  A lot of little ‘real’ touches in there.

The Commandoes.  A good book about training for all the branches Special Ops.

Now, back to publishing.  I really think things are changing much faster than most people anticipate.  Most people are reacting, rather than acting.  A tenet of my Warrior Writer program is to be successful we must act, not react.  As part of that, I started bringing a bunch of my backlist into print.  Mostly military thrillers or military type science fiction. Somehow, that evolved into starting my own company:  Who Dares Win Publishing.  The key to success in the future market is to find a niche and become known as the person who does THAT thing.  The internet is making things narrower rather than broader.  So I’m specializing in military fiction and non-fiction.  Even that’s a little too broad and we’re in the process of narrowing it down.

Publishing is currently working on a business paradigm that is over a century out of date.  If we want to avoid what happened in the music business (grossing 12 Billion 10 years ago– grossing 6 Billion now, even though more people are listening to music than ever before) we need to wise up.  Publishers trying to hold off eBook pub until four months after hardcover are fighting a losing battle.  Saying the eBook market is only 3% is sticking one’s head in the sand.  Things are changing exponentially, not linearly.  Laugh at the iPad.  But remember, it’s only the device.  When Apple opens it’s online bookstore, can we say iTunes for books?

I predict the big 6 in NY will go more toward a Harlequin business model, breaking down their imprints even further to become brands for certain types of book.

I also predict a key tipping point when a major fiction author (Steve Covey, a non-fiction author has already done this) goes direct to Kindle, and all the other ebook platforms, skipping a publisher altogether.  This is happening in England already.

Because in all the furor over MacMillan-Amazon, no one was talking about increasing royalty rates for authors.  In fact, Random House was trying to reduce electronic royalty rates for authors.

Ok– and looking at the categories here, how come SEALs have their own but Special Forces doesn’t?  Hmm.